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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Personalization at Scale

5 Lucrative Benefits of Account-Based Marketing

By: Mac McAvoy
August 24th, 2017

In an effort to attract as much business as possible, marketers often try to run campaigns that cast a very wide net. Their hopes are to appeal to as many prospects within their target market as possible. But especially for B2B marketers, this “strategy” is rarely effective. Rather than throwing the proverbial kitchen sink at anyone and everyone, the smartest businesses concentrate their sales and marketing resources on specific, lucrative accounts. This is called account-based marketing, or ABM, for short.

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Marketing Automation | Personalization at Scale

What Is Personalized Marketing & Why Should You Get On Board?

By: Mac McAvoy
April 25th, 2017

Every person is unique, and as individuals, we tend to enjoy being able to express ourselves as the unique people we are. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, personalization is a common – even expected – practice.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.