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The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing Automation | Personalization at Scale

What Is Personalized Marketing & Why Should You Get On Board?

By: Mac McAvoy
April 25th, 2017

Every person is unique, and as individuals, we tend to enjoy being able to express ourselves as the unique people we are. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, personalization is a common – even expected – practice.

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