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Latest in offline to online marketing solutions, lead generation & sales.

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Peronalization | Direct Mail

How to Build a Solid Direct Mail List

By: Mac McAvoy
June 27th, 2017

So you’ve decided to run an integrated marketing campaign to drive more leads to your business. And you understand the importance of personalizing your direct mail to better engage your prospects. But in the initial stages of developing your direct mail strategy, you realize that your database of great contacts hardly includes physical addresses.

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