The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
There are more than three billion people using the internet each day, so as you can imagine the digital marketing competition is strong. In order to succeed, you must be creatively thinking outside of the box. An out-of-the-box strategy that most companies haven’t adopted yet is combining automated direct mail with digital marketing to optimize its efforts. Combining digital and real-world tangible assets allows you to standout in the noise. Create exposure to your business that goes beyond the internet while developing a remarkable experience for potential clients.
So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.
Understand how an offline to online, hyper-personalization can be used, at scale and as part of an overall marketing strategy.