Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

Blog Feature

Marketing | Direct Mail

5 Reasons Direct Mail Leaves a Greater Mark than Digital Ads

By: Mac McAvoy
July 11th, 2017

Companies and marketers are constantly looking for ways to better connect with their customers and stand out from their competition. At least the smartest ones are. But prospects (read: people) have an extremely short attention span for advertisements and marketing material. And, for the most part, they block out the thousands of ads they see on a daily basis. So it begs the question – What types of marketing will truly resonate with your audience and leave a lasting impression?

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Automation | Marketing | Integrations

SharpSpring and Enthusem Integration Help Marketers Automate and Track Direct Mail-to-Digital Campaigns

By: Angela Medlar
March 7th, 2017

Integration Makes it Easy to Execute Cohesive Offline-to-Online Marketing Strategies Based on Buyer Intent

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Human to Human Personalization Whitepaper

Human to Human Personalization Whitepaper

Understand how an offline to online, hyper-personalization can be used, at scale and as part of an overall marketing strategy.

Blog Feature

News | Marketing | Events

Enthusem Wins AMA Marketer of the Year Award for Direct Marketing

By: Angela Medlar
March 3rd, 2017

Enthusem, a hyper-personalized, offline to online marketing software company based in Tampa, Florida, was selected as the winner of the AMA Marketer of the Year award in the Direct Marketing category for their creative work with SnackNation, a healthy-snack delivery service.

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Automation | News | Marketing | Integrations

Hyper-personalized direct mail software becomes a certified HubSpot Connect Partner in just two weeks

By: Angela Medlar
February 28th, 2017

Tampa, Fla— Feb. 28, 2017 — Enthusem has announced that its offline-to-online marketing software has completed its HubSpot certification process and is now a certified HubSpot Connect Partner, just two weeks after being invited into the HubSpot Beta Integrator Program. Angela Medlar, Enthusem director of technology, said, “The demand for direct mail, personalized at scale and automated from HubSpot, has been so high and our integration is so easy to set up that we graduated to the certified [HubSpot] Connect Program much faster than we expected.” The qualifications for the HubSpot Connect Program include 50 mutual customers connected to the integration, signifying a need for the integration, and survey results from those customers, showing that the integration is valuable and easy to use.

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Blog Feature

News | Marketing | Events

Hyper-Personalized, Offline to Online Marketing Campaign Selected as AMA Marketer of the Year Finalist

By: Angela Medlar
February 16th, 2017

TAMPA, FLA. (PRWEB) FEBRUARY 16, 2017

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Blog Feature

Automation | Marketing | Sales

The Industrial Revolution of Sales — How Marketing and Sales Technology Will Squeeze the Job Pool for Sales Professionals

By: Mac McAvoy
January 31st, 2017

The Industrial Revolution was a time of scale without sacrificing quality. But with the “Industrial Revolution of Sales,” it’s quickly becoming about how to scale without sacrificing personal relationships.

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