Consumers hardly make purchases on a whim. Especially for bigger purchases, they undergo a multi-step decision process – a process called the Buyer’s Journey. People advance through stages of decision making by conducting research and considering their options before ultimately choosing the best product for their unique situation and budget.
As a marketer, you’re constantly looking for new and innovative ways to bolster your lead generation efforts. And you should be looking to help your sales team turn more of those leads into new business, too. Over the past couple of years, account-based marketing has become increasingly popular. With a laser focus on specific target audiences, ABM (as it’s also known) has helped many marketers increase their leads and close more business. What is account-based marketing, exactly?
Learn how to use personalized video to effectively nurture, close and retain customers.
Direct mail marketing has seen drastic changes since its supposed heyday. And most marketers would assume it’s taken a turn for the worse. After all, Forrester Research forecasts U.S. digital marketing spend to reach nearly $120 billion by 2021. But with a flooded digital landscape, physical mailboxes have been left relatively barren, presenting better opportunities for consumer attention, It’s why direct mail campaigns yield response rates 30 times greater than email.
Companies and marketers are constantly looking for ways to better connect with their customers and stand out from their competition. At least the smartest ones are. But prospects (read: people) have an extremely short attention span for advertisements and marketing material. And, for the most part, they block out the thousands of ads they see on a daily basis. So it begs the question – What types of marketing will truly resonate with your audience and leave a lasting impression?
So you’ve decided to run an integrated marketing campaign to drive more leads to your business. And you understand the importance of personalizing your direct mail to better engage your prospects. But in the initial stages of developing your direct mail strategy, you realize that your database of great contacts hardly includes physical addresses.
If your day is like any other person you’re swamped – swamped with work, your endless daily to do’s, and the million other tasks you need to get done in your personal life. If life can be a whirlwind for you, it can sure be the same for the rest of us. So how do you get someone to stop, take a moment, and absorb a message they weren’t planning to experience?