The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
There are more than three billion people using the internet each day, so as you can imagine the digital marketing competition is strong. In order to succeed, you must be creatively thinking outside of the box. An out-of-the-box strategy that most companies haven’t adopted yet is combining automated direct mail with digital marketing to optimize its efforts. Combining digital and real-world tangible assets allows you to standout in the noise. Create exposure to your business that goes beyond the internet while developing a remarkable experience for potential clients.
Tracking response has been an important feature of Enthusem from the beginning but it’s been limited just to a recipient’s offline to online activity. We’ve been leaving out an entire segment of the world that actually likes to pick up the phone and call YOU…and those might even be the most qualified leads of them all!
Understand how an offline to online, hyper-personalization can be used, at scale and as part of an overall marketing strategy.
Integration Makes it Easy to Execute Cohesive Offline-to-Online Marketing Strategies Based on Buyer Intent
Tampa, Fla— Feb. 28, 2017 — Enthusem has announced that its offline-to-online marketing software has completed its HubSpot certification process and is now a certified HubSpot Connect Partner, just two weeks after being invited into the HubSpot Beta Integrator Program. Angela Medlar, Enthusem director of technology, said, “The demand for direct mail, personalized at scale and automated from HubSpot, has been so high and our integration is so easy to set up that we graduated to the certified [HubSpot] Connect Program much faster than we expected.” The qualifications for the HubSpot Connect Program include 50 mutual customers connected to the integration, signifying a need for the integration, and survey results from those customers, showing that the integration is valuable and easy to use.
The Industrial Revolution was a time of scale without sacrificing quality. But with the “Industrial Revolution of Sales,” it’s quickly becoming about how to scale without sacrificing personal relationships.