May 29, 2009 23:45 by
steve
Social media is causing a fundamental shift in the way businesses
engage and communicate with prospects and customers.
The traditional marketing approach where you get your
message in front of thousands of people to net a handful of customers isn’t
working the way it used to. The funnel – as this approach is often referred to
- is broken.
The funnel is broken for two reasons. First, we all get too
many electronic messages. Over the past decade it’s gotten so easy to
communicate electronically and our social networks have grow so much that most
can’t keep up with the number of daily emails, text messages, instant messages,
direct message and all the other messages we get.
The second reason the marketing funnel approach is broken is
that social media is reminding us that we prefer to communicate with real
people on a one-to-one basis. However, most marketing communications are still
generated by databases and aren’t able to measure up to the truly personal
nature of social media.
So for marketing, sales and business development
professionals the challenge is to figure out how to stand out from the all the electronic
messages being sent and how to make a personal connection.
Currently rated 4.0 by 5 people
- Currently 4/5 Stars.
- 1
- 2
- 3
- 4
- 5