So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.
Every person is unique, and as individuals, we tend to enjoy being able to express ourselves as the unique people we are. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, personalization is a common – even expected – practice.
Understand how an offline to online, hyper-personalization can be used, at scale and as part of an overall marketing strategy.
Tracking response has been an important feature of Enthusem from the beginning but it’s been limited just to a recipient’s offline to online activity. We’ve been leaving out an entire segment of the world that actually likes to pick up the phone and call YOU…and those might even be the most qualified leads of them all!
Integration Makes it Easy to Execute Cohesive Offline-to-Online Marketing Strategies Based on Buyer Intent
Enthusem, a hyper-personalized, offline to online marketing software company based in Tampa, Florida, was selected as the winner of the AMA Marketer of the Year award in the Direct Marketing category for their creative work with SnackNation, a healthy-snack delivery service.
Tampa, Fla— Feb. 28, 2017 — Enthusem has announced that its offline-to-online marketing software has completed its HubSpot certification process and is now a certified HubSpot Connect Partner, just two weeks after being invited into the HubSpot Beta Integrator Program. Angela Medlar, Enthusem director of technology, said, “The demand for direct mail, personalized at scale and automated from HubSpot, has been so high and our integration is so easy to set up that we graduated to the certified [HubSpot] Connect Program much faster than we expected.” The qualifications for the HubSpot Connect Program include 50 mutual customers connected to the integration, signifying a need for the integration, and survey results from those customers, showing that the integration is valuable and easy to use.