The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
If you’re a savvy marketer, you know the pitfalls of putting all your proverbial marketing eggs in one basket. It’s far from the most strategic approach. The most effective marketing campaigns are born out of a thorough understanding of your audience and an assessment of the channels to reach them with. And no group of prospects will universally connect with one singular marketing channel.
As a marketer, you surely don’t need a high-level explanation on drip campaigns. But even the most seasoned, creative and expert marketers have room to improve their workflows and campaign effectiveness – it’s part of what makes marketing so fascinating. In fact, it’s downright imperative that you regularly review and revise your drip and email marketing efforts.
Learn how to use personalized video to effectively nurture, close and retain customers.
In an age when we get correspondence anywhere and everywhere, email has become the fastest, least expensive, and most wide-reaching marketing channel. In the opinions of many marketers, across all industries, email is the medium of choice. Once thought for dead, direct mail marketing has made a dramatic comeback – and in some minds, surpassed the effectiveness of email marketing.
Consumers hardly make purchases on a whim. Especially for bigger purchases, they undergo a multi-step decision process – a process called the Buyer’s Journey. People advance through stages of decision making by conducting research and considering their options before ultimately choosing the best product for their unique situation and budget.
As a marketer, you’re constantly looking for new and innovative ways to bolster your lead generation efforts. And you should be looking to help your sales team turn more of those leads into new business, too. Over the past couple of years, account-based marketing has become increasingly popular. With a laser focus on specific target audiences, ABM (as it’s also known) has helped many marketers increase their leads and close more business. What is account-based marketing, exactly?
Enthusem Releases Integration with Zapier to Enable Trigger-Based Direct Mail from 750+ Apps Integration Makes it Easy to Execute Trigger-Based, Offline-to-Online Marketing Strategies from 750+ Apps.