The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
In an age when we get correspondence anywhere and everywhere, email has become the fastest, least expensive, and most wide-reaching marketing channel. In the opinions of many marketers, across all industries, email is the medium of choice. Once thought for dead, direct mail marketing has made a dramatic comeback – and in some minds, surpassed the effectiveness of email marketing.
Consumers hardly make purchases on a whim. Especially for bigger purchases, they undergo a multi-step decision process – a process called the Buyer’s Journey. People advance through stages of decision making by conducting research and considering their options before ultimately choosing the best product for their unique situation and budget.
Learn how to use personalized video to effectively nurture, close and retain customers.
As a marketer, you’re constantly looking for new and innovative ways to bolster your lead generation efforts. And you should be looking to help your sales team turn more of those leads into new business, too. Over the past couple of years, account-based marketing has become increasingly popular. With a laser focus on specific target audiences, ABM (as it’s also known) has helped many marketers increase their leads and close more business. What is account-based marketing, exactly?
Enthusem Releases Integration with Zapier to Enable Trigger-Based Direct Mail from 750+ Apps Integration Makes it Easy to Execute Trigger-Based, Offline-to-Online Marketing Strategies from 750+ Apps.
If your day is like any other person you’re swamped – swamped with work, your endless daily to do’s, and the million other tasks you need to get done in your personal life. If life can be a whirlwind for you, it can sure be the same for the rest of us. So how do you get someone to stop, take a moment, and absorb a message they weren’t planning to experience?
So you have your product or service, and you want to market it to the world. You have a website. You’re on the popular social media platforms – Facebook, Linkedin and others. And you post on your blog regularly. With 47% of the world on the internet – that’s 3.5 billion people surfing the web – conceivably, your company should be reaching all of the right people. But that’s a faulty assumption.