Absolute Mobile Solutions’ Blackberry Application selected as a Semi-Finalist in AT&T Open Call for Apps

Tampa, Florida – Absolute Mobile Solutions LLC and Prospect Smarter Inc., jointly announced today the launch of the Enthusem Mobile Blackberry Application, the latest refinement of the online system which makes personal direct mail and response available for the first time to sales professionals and individuals.  Both companies are pleased to announce that the Blackberry Application has been selected as a Finalist in the AT&T Open Call for Apps as part of the CTIA 2010 Wireless Show in Las Vegas Nevada. Finalists will present on March 23rd, at the CTIA Show.

Enthusem allows any individual to create and mail a printed, full-color direct mail piece in an envelope with their personal message inside.  Enthusem mailers also have online attachments that are created by the sender of the card and are hosted for free at Enthusem. An online attachment, much like an attachment to an email, is a file that is viewable when the recipient of the mailer enters a simple 5-digit code at the Enthusem.com website or at any other designated landing page. The sender then receives an instant email notification alerting them that their recipient has viewed the file attachment, completing the process.  Online attachments can be anything: photos, videos, a resume or a link to an existing web page.  Enthusem cards regularly achieve response rates averaging 17% or more.

And now, with Absolute Mobile’s Blackberry application, Enthusem has gone mobile!

Because Enthusem mailers contain a one-to-one, personal message the mailers are printed one-at-a-time and mailed each day in a premium vellum envelope with first class postage speeding them along. There is no sign-up fee or monthly subscription to use Enthusem. Users simply create an account and pay for mailers as they send them via the purchase of account credits.

 

Absolute Mobile Solutions’ President Alfred Goldberg states that:

This is a prestigious event and we are thrilled to be selected by AT&T for this challenge. Enthusem’s flexible and well-documented API helped us bring Enthusem to the most widely used Smartphone platform in North America in a very short time. Android and Symbian applications are currently being tested.

 
Co-Founder and CEO Steve Tingiris says:

The Blackberry application is astonishingly easy to use and makes Enthusem accessible on the go. The file attachments, hosting, data capture and address management features taken all together deliver a high value. The per-piece price makes sense for all potential users and the Enthusem pickup code is easier to use than cumbersome personal URL addresses.  We have had a lot of fun interacting with our user community and adding in the features they want. This Blackberry application is just one step in our growth, serving the business market and the sales professional.

 
About Absolute Mobile Solutions, LLC

Absolute Mobile Solutions has been providing high quality mobile applications to clients worldwide for over ten years, and truly believes that mobile is the greatest communication and information medium of our time. Originally targeting the Palm handhelds in the late 1990’s, Absolute Mobile Solutions, has experience on all major mobile platforms including, iPhone, RIM’s Blackberry OS, Android, Windows Mobile, Palm® webOS™, Symbian S60, and BREW.

 

For more information contact:
Alfred Goldberg
Phone: (888) 908-6862
E-mail: agoldberg@absoluteitsolutions.com

 
About Prospect Smarter Inc.

Prospect Smarter has been using Variable Data and SaaS technology since 1998, bringing together online and offline experience to engage prospects and customers with precision and grace. Prospect Smarter offers Campaign Design and Hosting, Software Design, Variable Data Printing, Personalized Mail, Purls, Campaign Tracking, and Measurement.

The Enthusem founders are dedicated to instigating the growth of printed communications and to advancing the marriage of print and the Web 2.0 world in practical and accessible ways. We believe that to be truly personal, one-to-one direct mail should be created one-at-a-time by a caring sender – by an author who knows just what to say.

For more information contact:
Angela Medlar
Phone: (813) 254-5454
E-mail: angela@prospectsmarter.com

 

All trademarks mentioned in this document are the property of their respective owners.

September 22, 2009, San Diego, CA – Today, Prospect Smarter, Inc. will be unveiling the release version of their breakthrough web application enthusem.com at the prestigious DEMOfall 09 conference in San Diego, CA. Enthusem.com, which has attracted thousands of users during its beta release, makes it fast and easy to send REAL printed greeting cards that seamlessly integrate online content.

The most recent release also provides a public API that makes it simple for any Internet-connected application to send printed postal mail that ties in Web content. The API is attracting software developers who are extending the possibilities for sending printed postal mail from the Web, desktop applications and mobile devices.

DEMOfall 09, an invitation-only event, has consistently been a forum to showcase new software applications with strong commercial potential. Among the current stars that have come out of DEMO are: TiVo, Salesforce.com and E*Trade.

Chris Shipley, Executive Producer of the DEMO Conferences stated, “I received one of Enthusem’s beautiful printed greeting cards in the mail from company CEO Steve Tingiris. His message stood out from the hundreds of messages that I get each day, and I easily connected with the fun personality of the company and with Steve’s own vision for connecting real postal mail to today’s online world. That simple greeting card convinced me that Enthusem should be at DEMO. Like any breakthrough idea, Enthusem combines familiar elements in one place to make it easy for consumers. Enthusem will be a hit with our attendees.”

Enthusem cards contain a personal message and image, so the cards are printed one-at-a-time and mailed every business day that the postal service operates. The printed greeting cards are mailed in a premium vellum envelope with first class postage speeding them along to just about any place in the world. There is no sign-up fee or monthly subscription for personal enthusem accounts. Users simply create an account at www.enthusem.com and pay for cards as they send them or purchase credits in bulk at a discounted rate.

Haneke Design is using the API to build the first iPhone app that will send printed greeting cards with online attachments, “We’re extremely impressed with how easy the enthusem API was to work with. We completed our iPhone app a month ahead of schedule and it should be available in the AppStore shortly,” says Jody Haneke, President of Haneke Design.

Box.net also used the Enthusem API with their OpenBox platform to allow their users to create printed greeting cards from the images in their Box.net accounts. "The goal of our OpenBox platform is to leverage third-party services that let our users do more with the content they store on Box. Providing access to enthusem's on-demand greeting card service allows the 50,000 businesses that use Box.net to leverage their creative assets to connect with customers, prospects and partners in a more individualized way," said Karen Appleton, vice president of business development at Box.net. Enthusem’s fully-documented API can be found at developer.enthusem.com.

Founder and CEO Steve Tingiris says:

“Getting someone’s attention these days is no easy thing, especially with crowded email inboxes and spam filters. At enthusem we’re changing that. We’ve been hard at work, re-inventing the printed greeting card to blend the best of what online and print media have to offer because, all too often, electronic messages get lost in the crowd or aren’t personal enough, and sending postal mail the old way is just plain inconvenient and out of step with how we communicate today. We have had a lot of fun interacting with our user community and adding in the features they want, while staying true to our core principles of simplicity.” Tingiris continues, “Our new public API is a set of simple XML web services that are as easy for software developers to use as the website is for end users. This means that any Internet connected application can easily send printed postal mail that seamlessly integrates web content. This opens up thousands of opportunities for us to scale the company in partnership with other consumer web applications, CRM systems, non-profits and companies who want to increase response rates and communicate in a fresh way.”

About Prospect Smarter Inc.

Prospect Smarter develops software to help businesses and sales professionals stand out and sell more. Since 1998 Prospect Smarter has developed dozens of custom and commercial software systems to automate measure and maximize marketing and sales effectiveness. Prospect Smarter’s most recent project is enthusem.com which allows user to send printed greeting cards from the Web that are extended with online content; blending the best of what digital and print media offer. To learn more visit www.enthusem.com.

For more information contact: Angela Medlar Phone: (800) 709-1755 E-mail: angela@enthusem.com

About DEMO:

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

By Steve Tingiris

Is the goal of your online social networking efforts to grow your business? If so, at some point your followers, friends or fans will need to know you as more than just another one of their many online “peeps."  The challenge is the average person is bombarded daily by electronic messages from literally hundreds of people who are part of their ever growing online network of contacts.

Now, I’m no Guy Kawasaki – not by a long shot. But, even still, I recently counted over 173 electronic messages that I received in a single day. Even worse, I only counted emails, text messages, Twitter DMs and replies, Facebook messages and LinkedIn group communications. Beyond that there are blog replies, voice mails and various messages from other online networks that I’m a part of. Now, again, I’m no Guy Kawasaki and chances are you aren’t either. However, I’m betting you’re facing the same barrage of online communications.

Am I right? Consider for a second. How many electronic messages do you get a day?

Now let me ask another question. How many personal messages do you get via postal mail? You remember postal mail, right? It’s the printed stuff that’s sent with a stamp. Now, for the purposes of my question, I’m talking about truly personal postal mail. Communications that were written and sent by a person you know or know of – database driven direct mail with your name on it doesn’t count. How many of those are you going to have to sift through today? I’m sure you got as many personal postal messages as you did online ones right? No? OK then, how many pieces of personal postal mail did you receive this month or this year?

Just in case it’s not totally obvious where I’m going with this, I’ll spell it out for you. The average person today gets less than a dozen (yeah, that’s 12) personal postal messages in an ENTIRE YEAR. By contrast, the average person gets dozens, and in many cases hundreds, of electronic messages DAILY. If your hope is that you’ll be able to truly capture the attention and differentiate yourself with another electronic message (and you’re not Guy Kawasaki) the odds are stacked against you in a big way. That doesn’t mean it’s not possible to make a personal connection with an electronic message. However, if you got a personal printed note mailed to you from one of your Twitter followers, is there any chance that it might stand out more than a Twitter direct message? Of course it would because it’s rare and unique.

Now, this isn’t just a theory. I’ve been sending thank you cards and printed notes to contacts I’ve made online for some time and the response has been nothing short of astounding. How astounding? Well, when I take the time to send a truly personal message better than 60% of the recipients respond. Also, for the record, the first time I mail someone it’s usually just after I’ve connected with them online for the first time. So, initially these aren’t close contacts. For example, I’ll commonly send an “I’m following you on Twitter” card to people that I’d like to connect with off-line.

I suppose if everyone starts doing what I’m doing my postal messages may not work as well. But for now, using personal postal mail to communicate with online contacts is extremely effective and MUST be considered if you’re serious about your social networking strategy.

Article originally posted at http://www.findandconvert.com/old-school-approach-social-networking/

Enthusem makes sending personalized PRINTED greeting cards as easy as sending an email and you can learn everything you need to know to get the most out of the system in less than 30 minutes! This training session will cover:

Become a fan of Enthusem on our facebook page and learn about what's going on at Enthusem!

AppVita, "Discovers web apps that just make life easier" and today they discovered Enthusem! We were very excited to see that we received 5 stars.

"On the front page of the Enthusem site is the claim “greeting cards reinvented.” That’s a tall claim, especially with so many e-card sites available on the web. But Enthusem is not a traditional web-based greeting card site, where you send a greeting card to someone’s email address. Instead, Enthusem is a web-based app that sends physical greeting cards to a person’s postal mail address."

Read more

Quick Pitch: With Enthusem you can send printed postal mail from the Web and link recipients back to your online world.

Genius Idea: Enthusem places a digital twist on the classic greeting card. Unlike e-cards, enthusem actually has a physical greeting card that it prints and sends to whoever you want - friends, family, coworkers, etc. The card can be designed with custom language, photos, and images. It even comes in a nifty translucent envelope so that the recipient is immediately interested.

That’s not where Enthusem’s strength lies, though. Enthusem includes the ability to add a digital component to the card, using a URL and a pickup code, which the recipient can type in online to see a custom video, read an extended note, or listen to a meaningful mp3 that you uploaded. The intent is to catch the eye and the attention of the recipient more than a simple email or e-card could do...

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Tampa Florida - Enthusem.com’s new breakthrough web application for printed postal mailers is now available to more than 2 million Box.net users, instantly accessible from your Box.net account or anywhere on the web that you choose to display your Box files, such as on your Linkedin Profile page.

 

Simply login to your Box account and add Enthusem as a service and you will be able to send printed postal mail that same day using your online files.

 

Marc Fors, co-founder of Enthusem, says:  “We were inspired to establish a partnership with Box because of their unique approach to online collaboration – it’s all about sharing, usability and access – essentially giving users the power to do more with their data. Enthusem is just one of the newest services that makes Box so exciting.  Now you can use your online files to create a printed postal mailer in under 30 seconds – a single piece going to a friend, a sales lead, a customer, or a series of mailers sent to an entire group – automatically printed and mailed for you by Enthusem. Being able to send high-quality mail from the web to one person at a time is novel, but what really makes enthusem relevant today, is that each mailer can have online attachments - just like an email – and when those attachments are viewed, you get an instant email alert. It’s just like having your own personal response marketing system.”

“Box.net is excited to provide Enthusem’s custom printed cards to our business users via our Open Box platform.  The ability to generate thank you notes, invitations and other tailored communications is a perfect addition to Box, and the thousands of sales and marketing professionals on Box will certainly embrace this new tool” said Karen Appleton, Box.net’s VP of Business Development.

Steve Tingiris, Founder and CEO says, “Enthusem is uniquely positioned to instigate and aggregate print events across the web and the social media space.  We have long believed that print is the original social media and is now being rediscovered by a whole new segment as an effective way to market. Enthusem has not only made it easy to create high quality mail in a few clicks, but through the online attachment and response feature, Enthusem has connected traditional printed postal mail to the online world of social media. We like to say that we have reinvented the greeting card – that Enthusem’s features and functionality have breathed new life into print – a proven effective marketing method. We have an open API for the developer community and more partnerships are in the works that should transform and expand how print is accessed and produced in today’s social media sector.”

About Enthusem.com
Enthusem makes sending personalized PRINTED greeting cards as easy as sending an email. Even better, like an email, enthusem cards can include attachments. That’s right; you can attach electronic files like videos, PDFs or web pages to printed greeting cards – and get email alerts when the files are viewed. If that’s not enough, you can also use any image you want for the front of the card, you can write your own personalized message, you can buy and send cards one-at-a-time and you can try Enthusem for free.

About Box.net
Founded in 2005, Box.net (box.net) now serves more than 50,000 companies from small businesses to Fortune 1000 that look to Box for collaboration tools that simplify online content management, accelerate team productivity and connect employees with a familiar interface that anyone can use. Box.net is a privately held company headquartered in Palo Alto, CA, and is backed by venture capital firm Draper Fisher Jurvetson and U.S. Venture Partners.

 

For more information contact:
Angela Medlar Phone: (800) 709-1755
E-mail: angela@enthusem.com

Enthusem attachments are online documents that can be 'attached' to your PRINTED card and when your recipient views their attachment (via a pickup code that's printed on your card) you receive an alert email. View Demo