By Steve Tingiris
Is the goal of your online social networking efforts to grow your business? If so, at some point your followers, friends or fans will need to know you as more than just another one of their many online “peeps." The challenge is the average person is bombarded daily by electronic messages from literally hundreds of people who are part of their ever growing online network of contacts.
Now, I’m no Guy Kawasaki – not by a long shot. But, even still, I recently counted over 173 electronic messages that I received in a single day. Even worse, I only counted emails, text messages, Twitter DMs and replies, Facebook messages and LinkedIn group communications. Beyond that there are blog replies, voice mails and various messages from other online networks that I’m a part of. Now, again, I’m no Guy Kawasaki and chances are you aren’t either. However, I’m betting you’re facing the same barrage of online communications.
Am I right? Consider for a second. How many electronic messages do you get a day?
Now let me ask another question. How many personal messages do you get via postal mail? You remember postal mail, right? It’s the printed stuff that’s sent with a stamp. Now, for the purposes of my question, I’m talking about truly personal postal mail. Communications that were written and sent by a person you know or know of – database driven direct mail with your name on it doesn’t count. How many of those are you going to have to sift through today? I’m sure you got as many personal postal messages as you did online ones right? No? OK then, how many pieces of personal postal mail did you receive this month or this year?
Just in case it’s not totally obvious where I’m going with this, I’ll spell it out for you. The average person today gets less than a dozen (yeah, that’s 12) personal postal messages in an ENTIRE YEAR. By contrast, the average person gets dozens, and in many cases hundreds, of electronic messages DAILY. If your hope is that you’ll be able to truly capture the attention and differentiate yourself with another electronic message (and you’re not Guy Kawasaki) the odds are stacked against you in a big way. That doesn’t mean it’s not possible to make a personal connection with an electronic message. However, if you got a personal printed note mailed to you from one of your Twitter followers, is there any chance that it might stand out more than a Twitter direct message? Of course it would because it’s rare and unique.
Now, this isn’t just a theory. I’ve been sending thank you cards and printed notes to contacts I’ve made online for some time and the response has been nothing short of astounding. How astounding? Well, when I take the time to send a truly personal message better than 60% of the recipients respond. Also, for the record, the first time I mail someone it’s usually just after I’ve connected with them online for the first time. So, initially these aren’t close contacts. For example, I’ll commonly send an “I’m following you on Twitter” card to people that I’d like to connect with off-line.
I suppose if everyone starts doing what I’m doing my postal messages may not work as well. But for now, using personal postal mail to communicate with online contacts is extremely effective and MUST be considered if you’re serious about your social networking strategy.
Article originally posted at http://www.findandconvert.com/old-school-approach-social-networking/
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April 15, 2009 06:48 by
angela
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sending a single card
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viewing your mailing history
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previewing/canceling cards
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changing account info
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sending to groups
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uploading your own custom images
Wednesday, May 5, 2009 at 3:00 pm (eastern) Register
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April 14, 2009 06:34 by
angela
Become a fan of Enthusem on our
facebook page and learn about what's going on at Enthusem!
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April 10, 2009 05:32 by
angela
AppVita, "Discovers web apps that just make life easier" and today they discovered Enthusem! We were very excited to see that we received 5 stars.
"On the front page of the Enthusem site is the claim “greeting cards reinvented.” That’s a tall claim, especially with so many e-card sites available on the web. But Enthusem is not a traditional web-based greeting card site, where you send a greeting card to someone’s email address. Instead, Enthusem is a web-based app that sends physical greeting cards to a person’s postal mail address."
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Quick Pitch: With Enthusem you can send printed postal mail from the Web and link recipients back to your online world.
Genius Idea: Enthusem places a digital twist on the classic greeting card. Unlike e-cards, enthusem actually has a physical greeting card that it prints and sends to whoever you want - friends, family, coworkers, etc. The card can be designed with custom language, photos, and images. It even comes in a nifty translucent envelope so that the recipient is immediately interested.
That’s not where Enthusem’s strength lies, though. Enthusem includes the ability to add a digital component to the card, using a URL and a pickup code, which the recipient can type in online to see a custom video, read an extended note, or listen to a meaningful mp3 that you uploaded. The intent is to catch the eye and the attention of the recipient more than a simple email or e-card could do...
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March 25, 2009 03:53 by
angela
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March 20, 2009 03:11 by
steve
If you’re one of the over 2 million box.net users I’ve got some good news. You can now send enthusem cards right from your box.net accounts. That’s right, you can use you box image files as card designs and you can even create enthusem attachments to files you’ve stored in your box account.
For those who are box.net users and LinkedIn users you can access your box.net files from LinkedIn and send an enthusem through box without leaving LinkedIn.
If you’re not a box.net users I’d highly encourage you to go signup for a free account. It’s WAY more than online storage – it a way to put you files to work using some of the best services the Internet has to offer.

View Demo
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March 17, 2009 09:29 by
angela
Tampa, Florida – Enthusem.com announced today that Duct Tape Marketing has added Enthusem as their online system for the Duct Tape Marketing Small Business Marketing System and Authorized Coach Network. Enthusem lets users send personalized printed greeting cards that seamlessly link to Internet content. Using a simple code, enthusem card recipients can visit a web page and access video, audio and other documents that the sender has uploaded. Enthusem takes care of the printing, mailing and online file hosting so users can send their first card in under 60-seconds.
“The combination of real printed greeting cards that link back to personalized online content really is the best of what online and offline communications has to offer. It’s a unique blend of tradition and cutting edge technology. I’ve seen other solutions that let you send a single printed greeting card but the combination of the card and the online attachment really made the difference for me. By sending a card with an attachment, our consultants can really deliver an impactful message that’s also extremely personal. Even more, enthusem provides reporting that tells exactly who is looking at our online files so as a marketing tool; our printed mailers are 100% measurable – that’s an important benefit to us.” said John Jantsch, award winning social media publisher, author and creator of the Duct Tape Marketing system.
“I was very excited to learn that John and his team decided to adopt enthusem. I’ve been a big admirer of the Duct Tape Marketing system and their decision to go with enthusem is more validation that we’re on the right track. Businesses today need marketing tools and strategies that are easy, measurable, effective and affordable. Most budgets aren’t getting bigger these days and marketing absolutely has to create a bottom line result – our enthusem service combined with a great methodology like that provided by Duct Tape Marketing does exactly that,” commented Steve Tingiris the founder and CEO of Prospect Smarter, Inc. and enthusem.com.
About Duct Tape Marketing and John Jantsch
John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide" published by Thomas Nelson, with foreword by Michael Gerber, author of The E-Myth and afterword by Guy Kawasaki. He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. His "Hype" column can be found monthly in Entrepreneur magazine along with his podcast on Entrepreneur.com. He is a presenter of popular marketing workshops for organizations such as the Small Business Administration, American Marketing Association, Kauffman Foundation, Painting and Decorating Contractors of America, Associated Builders and Contractors, National Association of the Remodeling Industry and the National Association of Tax Professionals.
About Enthusem
Enthusem, a service of Prospect Smarter Inc. of Tampa Florida, is designed as a web based personal mail system that is perfect for small businesses and independent sales people. The free account allows users to send personalized direct mail pieces one at a time with no minimum quantities, setup fees or recurring costs. Business accounts offer more features and flexibility with very low annual fees. Contact Angela Medlar for more information: (813)-321-1402 E-mail: angela@enthusem.com
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March 17, 2009 03:18 by
angela
Enthusem attachments are online documents that can be 'attached' to your PRINTED card and when your recipient views their attachment (via a pickup code that's printed on your card) you receive an alert email. View Demo
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Tampa, Florida - Prospect Smarter Inc., announced today an agreement to provide their Enthusem product to be a sales and marketing catalyst for RealEstate.com, REALTORS®. The Enthusem product will allow RealEstate.com, REALTORS®’s 1,100 agents to access the web portal anywhere throughout the country so they can create and send printed cards to prospective home buyers and sellers with their own personal design and message.
Steven Tingiris, Founder of Prospect Smarter could not be happier with the success of Enthusem and the newly formed relationship with Realestate.com, REALTORS®. “Enthusem was created to be an instigator of personalized communications. There is no better opportunity to prove this out in the real estate market. We look forward to working together with the RealEstate.com, REALTORS® team to provide more cost efficient ways to reach prospects and customers and create valuable relationships.
”Bruce Walker, Director of Marketing for RealEstate.com, REALTORS® is excited about sharing Enthusem with the team, “So many drip campaigns are created for mass mailings, distribution lists and group sends that we’ve lost touch with the single touch that can be so powerful. Enthusem makes this very easy as it combines the appeal of offline and online media. The concept is wonderfully simple, but still quite dynamic in the way it is executed.”
About Enthusem: Enthusem makes sending personalized PRINTED greeting cards as easy as sending an email. Even better, like an email, Enthusem cards can include attachments. That's right; you can attach electronic files like videos, PDFs or web pages to printed greeting cards - and get email alerts when the files are viewed. If that's not enough, you can also use any image you want for the front of the card, you can write your own personalize message, you can buy and send cards one-at-a-time and you can try Enthusem for free.Contact Angela Medlar for more information: (813)-321-1402 E-mail: angela@enthusem.com
REALTOR® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.
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