September 22, 2009, San Diego, CA – Today, Prospect Smarter, Inc. will be unveiling the release version of their breakthrough web application enthusem.com at the prestigious DEMOfall 09 conference in San Diego, CA. Enthusem.com, which has attracted thousands of users during its beta release, makes it fast and easy to send REAL printed greeting cards that seamlessly integrate online content.
The most recent release also provides a public API that makes it simple for any Internet-connected application to send printed postal mail that ties in Web content. The API is attracting software developers who are extending the possibilities for sending printed postal mail from the Web, desktop applications and mobile devices.
DEMOfall 09, an invitation-only event, has consistently been a forum to showcase new software applications with strong commercial potential. Among the current stars that have come out of DEMO are: TiVo, Salesforce.com and E*Trade.
Chris Shipley, Executive Producer of the DEMO Conferences stated, “I received one of Enthusem’s beautiful printed greeting cards in the mail from company CEO Steve Tingiris. His message stood out from the hundreds of messages that I get each day, and I easily connected with the fun personality of the company and with Steve’s own vision for connecting real postal mail to today’s online world. That simple greeting card convinced me that Enthusem should be at DEMO. Like any breakthrough idea, Enthusem combines familiar elements in one place to make it easy for consumers. Enthusem will be a hit with our attendees.”
Enthusem cards contain a personal message and image, so the cards are printed one-at-a-time and mailed every business day that the postal service operates. The printed greeting cards are mailed in a premium vellum envelope with first class postage speeding them along to just about any place in the world. There is no sign-up fee or monthly subscription for personal enthusem accounts. Users simply create an account at www.enthusem.com and pay for cards as they send them or purchase credits in bulk at a discounted rate.
Haneke Design is using the API to build the first iPhone app that will send printed greeting cards with online attachments, “We’re extremely impressed with how easy the enthusem API was to work with. We completed our iPhone app a month ahead of schedule and it should be available in the AppStore shortly,” says Jody Haneke, President of Haneke Design.
Box.net also used the Enthusem API with their OpenBox platform to allow their users to create printed greeting cards from the images in their Box.net accounts. "The goal of our OpenBox platform is to leverage third-party services that let our users do more with the content they store on Box. Providing access to enthusem's on-demand greeting card service allows the 50,000 businesses that use Box.net to leverage their creative assets to connect with customers, prospects and partners in a more individualized way," said Karen Appleton, vice president of business development at Box.net. Enthusem’s fully-documented API can be found at developer.enthusem.com.
Founder and CEO Steve Tingiris says:
“Getting someone’s attention these days is no easy thing, especially with crowded email inboxes and spam filters. At enthusem we’re changing that. We’ve been hard at work, re-inventing the printed greeting card to blend the best of what online and print media have to offer because, all too often, electronic messages get lost in the crowd or aren’t personal enough, and sending postal mail the old way is just plain inconvenient and out of step with how we communicate today. We have had a lot of fun interacting with our user community and adding in the features they want, while staying true to our core principles of simplicity.” Tingiris continues, “Our new public API is a set of simple XML web services that are as easy for software developers to use as the website is for end users. This means that any Internet connected application can easily send printed postal mail that seamlessly integrates web content. This opens up thousands of opportunities for us to scale the company in partnership with other consumer web applications, CRM systems, non-profits and companies who want to increase response rates and communicate in a fresh way.”
About Prospect Smarter Inc.
Prospect Smarter develops software to help businesses and sales professionals stand out and sell more. Since 1998 Prospect Smarter has developed dozens of custom and commercial software systems to automate measure and maximize marketing and sales effectiveness. Prospect Smarter’s most recent project is enthusem.com which allows user to send printed greeting cards from the Web that are extended with online content; blending the best of what digital and print media offer. To learn more visit www.enthusem.com.
For more information contact: Angela Medlar Phone: (800) 709-1755 E-mail: angela@enthusem.com
About DEMO:
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.