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Personalization At Scale, Offline to Online Marketing, Programmatic direct mail, automated direct mail, marketing automation, marketing technology, hyper personalized direct mail, 2017 direct mail solutions, 2017 direct mail strategies, 2017 direct mail tactics, direct mail hubspot, direct mail sharpspring, direct mail salesforce, direct mail marketo, online direct mail , tigger based direct mail, direct mail in workflows, personalized marketing automation, lead gen technology, 2017 sales tools, direct mail to online, offline to online marketing, lead generation

The Enthusem Blog

Latest in offline to online marketing solutions, lead generation & sales.

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Marketing | Direct Mail

9 Marketing Podcasts We Can't Live Without

By: Mac McAvoy
October 19th, 2017

Marketers don’t thrive in an ever-changing business and marketing world by staying stagnant. They hey grow as landscapes evolve, prioritizing continuous learning. But few of us have the time to break away from our daily chaos and read a book. And if we do, we might want it to be for pleasure. That’s why podcasts has become increasingly popular in recent years.

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Direct Mail

5 Ways to Use Video to Close More Sales

By: Nichol Reeves
October 12th, 2017

Whether you’re in sales or marketing, your ultimate objective is to close more business. The best sales and marketing teams are always looking for unique ways to attract new leads and convert them into customers. They experiment with different methods and measure which resonate with prospects and help impact final sales.

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Personalize Video

All-Encompassing Guide to Crushing Personalized Video

Learn how to use personalized video to effectively nurture, close and retain customers.

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Direct Mail

6 Life-Changing Design Tools for Non-Designers

By: Maxwell Cooke
October 3rd, 2017

Some of us are born artists, honing our skills to become renowned painters, photographers and professional designers. The rest of us? We may need a little help in that regard. Graphic design can be intimidating, especially if it’s not part of your background. Some businesses hire designers as freelancers or team members, but not every company has the resources to throw at such a specific need.

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Direct Mail

6 Cheat Codes to Boost Your Lead Nurturing Strategy

By: Mac McAvoy
September 21st, 2017

What sales or marketing professional doesn’t understand the importance of nurturing leads? Anyone with experience knows that the days of a quick close are long gone. Modern marketing and sales is about trust and connection – and that always takes time. The modern consumer spends plenty of their own time researching their options. They’re not willing to part with their hard-earned cash without first feeling comfortable that they’re making the right purchase decision. 

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Direct Mail

Boost The Response Rates of Your Direct Mail With These Tips

By: Nichol Reeves
September 12th, 2017

If you’ve read any of our previous blogs and the statistics within them, you know that direct mail marketing is back and here to stay. Many marketers are already reaping the incredible ROI of modern direct mail. But with higher upfront costs, direct mail can stand be even more lucrative (couldn’t any marketing effort?). So the question is: how can you help it perform even better?

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Direct Mail

Direct Mail vs. Email: If You Can Only Use One, Which Wins?

By: Angela Medlar
August 31st, 2017

In an age when we get correspondence anywhere and everywhere, email has become the fastest, least expensive, and most wide-reaching marketing channel. In the opinions of many marketers, across all industries, email is the medium of choice. Once thought for dead, direct mail marketing has made a dramatic comeback – and in some minds, surpassed the effectiveness of email marketing.

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