The Enthusem Blog
Latest in offline to online marketing solutions, lead generation & sales.
After years and years of mass marketing, personalization has emerged as the real future. Perhaps personalized marketing is already the present. After all, we’ve entered an age in which customer service and user experience is valued above all else. According to a Forrester Consulting study, titled The Personalization Imperative, 94% of customers and marketing professionals reported that personalization is an important facet in meeting their current marketing objectives.
Companies and marketers are constantly looking for ways to better connect with their customers and stand out from their competition. At least the smartest ones are. But prospects (read: people) have an extremely short attention span for advertisements and marketing material. And, for the most part, they block out the thousands of ads they see on a daily basis. So it begs the question – What types of marketing will truly resonate with your audience and leave a lasting impression?
Understand how an offline to online, hyper-personalization can be used, at scale and as part of an overall marketing strategy.
So you’ve decided to run an integrated marketing campaign to drive more leads to your business. And you understand the importance of personalizing your direct mail to better engage your prospects. But in the initial stages of developing your direct mail strategy, you realize that your database of great contacts hardly includes physical addresses.
Enthusem Releases Integration with Zapier to Enable Trigger-Based Direct Mail from 750+ Apps Integration Makes it Easy to Execute Trigger-Based, Offline-to-Online Marketing Strategies from 750+ Apps.
If your day is like any other person you’re swamped – swamped with work, your endless daily to do’s, and the million other tasks you need to get done in your personal life. If life can be a whirlwind for you, it can sure be the same for the rest of us. So how do you get someone to stop, take a moment, and absorb a message they weren’t planning to experience?
There are more than three billion people using the internet each day, so as you can imagine the digital marketing competition is strong. In order to succeed, you must be creatively thinking outside of the box. An out-of-the-box strategy that most companies haven’t adopted yet is combining automated direct mail with digital marketing to optimize its efforts. Combining digital and real-world tangible assets allows you to standout in the noise. Create exposure to your business that goes beyond the internet while developing a remarkable experience for potential clients.